Many business experts are emphasizing the importance of content in improving your search engine results and online visibility. It’s not always easy to know what kinds of content will be most helpful for your website, but don’t worry! Just scroll down and keep reading to learn about three of the most effective types of content that will attract your customers.
Videos are one of the most effective methods of content marketing. Most customers prefer video over any other content form. Because vision is one of our most dominant senses, video content is one of the most compelling content genres. Videos are effective because they can be easily shared across multiple social media networks and content platforms. They’re versatile, visually attractive, and they lead directly to sales.
Video content is great because it creates trust in an increasingly skeptical world. It will allow people to experience your product as much as possible, rather than having to endure a sales pitch. Video will also increase your search engine results. If you haven’t invested in video content yet, now is the time!
Infographics are appealing to visitors because they make complex information simpler to understand and comprehend through presenting it in a visually pleasing manner. Additionally, they are relatively inexpensive to create, compared to video. There are many user-friendly software tools that can help you create your own infographics on a low budget. Infographics are versatile—you can share them on almost every social media platform. Regardless of your area of business, an infographic will be appropriate, relevant, and helpful to your customers.
Blogs are another type of content that customers crave. Blogs accomplish a different goal than video and infographics. Blogs hit home with customers looking to educate themselves on a certain topic. Make sure that your blog posts are original, creative, and relevant to your customers. They can either be long form (driven by analysis or a step-by-step explanation) or short form (driven by a big idea). Both types work, depending on the audience and your purpose. Blogs are also a great way to improve your search engine results through the use of content-rich keywords.
Video, infographics, and blogs are three of the most popular types of content. Regardless of your industry, you should strive to use all three of these content genres on your website. This will help you cater to a diverse audience, improve your search engine results, and increase your online visibility.
Want some help creating a stellar website? Contact us to schedule some of our web services!