Discovery — For Tonia — Marcman Web Services
Discovery for Tonia

A handful of questions to make sure the site we build is actually the site you need. Answer however feels easiest — voice memo, bullet points, half-sentences, paragraphs. There are no wrong answers, only useful ones.

First — two important things.

1. No pressure, no obligation. This is thorough on purpose, but please don't read it as "Marc expects me to be ready right now." You're not on the hook for anything. No money owed, no commitment, no rush. If you're not ready yet, that's completely fine — keep this for whenever the time is right.

2. Don't let the polish scare you on price. The quality of this doc is not a hint about cost. The website offer I told you about is exactly what I told you about — free site, $240/yr hosting, $25/yr domain. Everything else is optional. This intake just helps me tailor the proposal to what you actually have and need, instead of guessing.

If you are ready, even partly, this'll be way more useful than a phone call where I have to ask all this on the spot. Answer what's easy, skip what isn't, come back to it later if you want.

You'll see questions in seven sections — the foundation, your work, your voice, what you like, what's true right now, your tech setup, and one last thing. "I don't know" is a real answer — it tells me where we'll need to figure something out together.

How long this'll take Estimated
01 The foundation quick inventory
~3 min
02 The work needs thinking
~5 min
03 Your voice needs thinking
~5 min
04 What you like fast or fun
~3 min
05 What's true right now quick & honest
~3 min
06 Your tech setup quick lookups
~2 min
07 One last thing open-ended
~2 min
Total, all in
~23 min
Or about two coffees worth. Spread it across two sittings if that's easier.
01The foundation

What you've already got.

Quick inventory — what exists, what doesn't. Don't worry about gaps. Most coaches starting out have very little of this.

01
Do you have a business name yet?
Working title is fine. Or "still figuring it out" is also fine — I can help you brainstorm.
02
Have you bought a domain name? Or have one in mind?
e.g. toniacoaching.com, toniaspeaks.com, herfullname.com — whatever feels right.
03
Are you on social media anywhere — for the business?
Facebook, Instagram, TikTok, LinkedIn, Threads — business accounts or just personal? Links if you have them.
04
Do you have a logo, wordmark, or any visual branding yet?
If yes, send it. If no — no problem, a simple AI-assisted logo or wordmark is included in your package.
05
Do you have professional photos of yourself? Or just phone shots?
A good photo or two of you is essential. Phone photos can absolutely work — you don't need a studio shoot.
06
Do you have a bio written anywhere?
LinkedIn, your coaching cert program, an old website, anywhere. Even a rough draft helps.
02The work

What you actually do.

The heart of the site. The clearer this is in your head, the clearer it'll be on the page.

07
What's your coaching cert in?
And what do you actually want to do with it? Sometimes those are the same thing, sometimes not.
08
Who do you want to work with? Describe them like a real person.
Not demographics — vibe. What are they going through? What are they tired of? What do they say to themselves at 2am?
09
What problem do you actually solve for them?
In plain language. What's the change you help create? What's different about their life after working with you?
10
How do you work — 1:1, group, intensives, ongoing?
Sessions per week or month? Length of an engagement? What's the actual format?
11
What do you charge — or plan to charge?
Rough numbers are fine. Per session, per package, per month — however you're thinking about it.
12
Do you offer free discovery calls? Want to?
If yes, how long are they? How do you want them booked? (This is where Calendly would slot in.)
03Your voice

Who you are.

This is the part that makes a site sound like you instead of every other coach on the internet. The more honest, the better.

13
How would your closest friends describe you in 3 words?
Real words. Not "passionate, authentic, driven." Actual you words.
14
What do other coaches do that makes you cringe?
No need to be diplomatic. The cringe is data. We design against it.
15
What do other coaches do that you actually respect?
Names, sites, accounts — anyone whose vibe feels right to you, even if their niche is different.
16
If your coaching philosophy had a one-sentence headline, what would it be?
You actually gave me one already — "we learn what we want by experiencing what we don't want." Is that it? Or is there a different version rolling around?
17
Are there words or phrases you want to never use on your site?
e.g. "journey," "authentic," "unleash," "step into your power" — coaching has a vocabulary problem. What's on your no-list?
18
Are there words or phrases that feel like you?
Things you actually say out loud. Maybe weird ones. Those are the gold.
04What you like

The visual vibe.

A few questions about look-and-feel. This helps me design something you'll actually love instead of something I think looks nice.

19
Send me 2-3 websites you look at and think "I want to feel like that."
Doesn't have to be a coach. Could be a brand, a blog, a restaurant, anything. The vibe matters more than the niche.
20
Color preferences? Things that feel right vs. things that feel wrong?
Earthy, bold, muted, warm, cool, bright, moody — talk to me in feelings, I'll translate to colors.
21
Anything you absolutely don't want?
Stock photos of women laughing at salads. Sage green and beige. Cursive script fonts. Whatever it is — say it.
05What's true right now

The real picture.

No judgment, no spin. Just the actual current state of things, so we build around what's real.

22
Do you have any clients yet? Past or present?
If yes — how many, what kind. If no — no problem, we have ways to handle that.
23
Do you have any testimonials or kind words from anyone?
Even informal ones — friends, peers from your cert program, anyone you've coached unofficially.
24
When do you actually want this site live?
Specific date? Vague timeline? "Yesterday"? All valid answers.
25
What are you most nervous about?
About launching. About the site. About being visible. Whatever. Knowing the worry helps me design around it.
26
What would make this feel like a win for you?
Six months from now, what would have to be true for you to feel good about having done this?
06Your tech setup

How you work.

Quick rundown of what you use day-to-day. This helps me set things up the way you actually live, not the way I assume.

Why I'm asking: I want your site to look great for everyone — but the way it shows up on your phone and your browser is what you'll see every day. So I'll preview it on your setup first to make sure your daily experience is right. Cross-device testing happens regardless.
27
Mac or Windows? Which model, roughly?
"MacBook Air, a few years old" is enough. Or "Windows desktop, Dell, no idea what year."
28
iPhone or Android? Which model?
"iPhone 14" or "Samsung something" — whatever you know.
29
Which browser do you mostly use?
Safari, Chrome, Firefox, Edge, something else? "I have no idea" is fine — most people don't think about this.
30
Email — Gmail or Outlook? Or something else?
This actually matters a lot for how we set up your business email. The answer changes the recommendation.
31
Where do your photos live?
Phone, iCloud, Google Photos, somewhere else? Just so I know how you'll get them to me.
32
Are you comfortable with tech, or does it stress you out?
Be real. This tells me how much hand-holding to build in for things like Calendly, content updates, etc. No wrong answer.
07One last thing

Anything else I should know?

A catch-all. The thing you've been thinking about but haven't said yet.

33
What haven't I asked that I should have?
Anything you're worried I'm missing. Anything you want me to know about you, your work, your situation. Anything.
How to send your answers

However works for you.

Don't overthink the format. The whole point of this is to get raw material I can shape into your site. Polish is my job.

Pick whatever's easiest:

Voice memos
Talk it through on your phone, send me the audio. Fastest, often the most natural.
A long text or DM
Just type it like you're texting a friend. Bullet points, half-sentences, all good.
An email or doc
Word, Google Doc, just an email reply — whatever you have open. Number the questions or don't.
Text or voice memo, back-and-forth
I'm pretty much always reachable by text, DM, or voice memo. We can ping-pong it in real time if that's easier than typing it all out.

"Write to me the way you'd write to a friend who's trying to figure out what's rolling around in your head. I'll clean it up."

Take your time. Send when ready.

Send your answers back the way we've been talking — Facebook DM, text, voice memo, whatever's easiest. Once I have them, I'll put together your tailored proposal based on what you actually have and need.

Send me your answers on Messenger →